Apple is always been a ruling company from past months, from the beginning of most successful smartphone launch in the company history to the announcements of the first wearable to catch the large audience attention. Whereas if we talk about Samsung, it is been struggling, dealing with the disappointing Galaxy S5 sales and declining profits.
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| Apple Verses Samsung |
This time according to 2015 Harris Poll Reputation Quotient, Samsung is beating out Apple for the very first time. Report shows, "Samsung, steadily gaining ground over the past four years, rises to #3 and tops Apple first time, while Apple falls from #3 to #9". Samsung is ranking high in four metrics - product quality & services, emotional appeal, financial performance, and vision and leadership.
It is actually a big surprise for the observers of smartphone and tablet market. From the past two years Samsung is very busy in opening mini stores inside Best Buy stores in the US. This could be a reason of it's ranking high in "product quality & services". But it is very difficult to explain Samsung position in other matrices.
Have a look on third quarter 2014 report, which shows the results of the smartphone shipments by the tech giants.
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| Samsung vs Apple Q3 2014 |
Samsung has began to attract American users, gaining the popularity among them. This is proved by the figures of recent earnings of Apple & Samsung.
The results of survey are not like hieroglyphics carved in a stone. We don't know what sample they have used and on the bases of which parameters this survey is based upon. Results can vary, Samsung & Apple both are the big giants of technology world and big competitors of each other. The most important thing that matters is not what they did for the consumers in the past but what they will do in the future.
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